Ian Baker Finch has become a household name in Australia through his style and performance on the golf course and a myriad of open class wins. His career highlights include winning the British Open, which underscores his importance to the professional golfing world.

His sojourn into golf course design and the fashion golf market is another step into creating the complete golfing story.

When you take a long look at the golf apparel market today, one point stands out: golf wear for women in predominantly conservative. But who says that all women playing golf are conservative?

We know that there is a broader variety of women playing golf these days, each with their own style and approach, and a burgeoning raft of younger women looking to express their individuality in the game.

Baker Finch Sport is an Australian owned and operated company, which understands the Australian golfer, men and women; the climate and the culture.

The company has revolutionised ladies golf wear, identifying niche market in women's golf apparel, injecting lively colours and prints, interesting fabrics and fashion-driven styling to what was a dull and uninspiring sector.

Baker Finch Sport recognises that women's golf has come of age and provides the opportunity for the golfers to express their personality, their style and their spirit with bright, stylish golf apparel. Baker Finch Lead Designer Michael Ridley comments: "Golf wear should be fun, fashionable and functional. Looking good gives you the confidence to play well... it improves your swing!"

Golf is a sport and the Baker Finch range features engineered functionality and comfort in all of its pieces. This is achieved through unique design features, functional fabrics and natural fibres. All of the pieces enhance freedom of movement, helping to improve performance. Baker Finch sport is always mindful of the varied and harsh Australian climate and provides protection from extremes of sun, wind and rain.

Baker Finch Sport allows women to show their individuality, personal style and enhance their achievements. Baker Finch sportswear is distributed through exclusive golf retail outlets, both club shops and specialty stores.

To find the retail store closest to you simply select your State to the right.

If you would like to become a retailer of Baker Finch Sport, click here.